the logo of the restaurant  being used as a pattern on the restaurant window.

Biiru

Branding

Context

Biiru is a modern Japanese restaurant in Montreal, blending traditional flavors with innovative techniques. Known for fresh, high-quality ingredients and dishes like sushi, sashimi, and izakaya-style tapas, it offers a unique dining experience in a cozy, minimalist setting.

Challenge

Redesign Biiru's brand identity to make it more modern and contemporary, while infusing deeper meaning into the logo. The goal is to create a fresh, visually compelling design that reflects the restaurant's fusion of traditional Japanese flavors and innovative techniques, while also conveying its unique, cozy, and minimalist atmosphere. The new identity should resonate with both the modern aesthetic of the restaurant and its commitment to high-quality, authentic cuisine.

An image of Japanese drinks wiht the Rebranded Biiru logo on top.
sushi platter

Approach

My approach draws inspiration from the simplicity and minimalism of Japanese symbols. Their clean, intentional design informs a streamlined and visually clear aesthetic, ensuring both elegance and functionality.

stationary with letter, envelope and business card.
business card front and back
The inside of the new menu design
take out packaging
chopsticks in a black sleeve with the Biiru logo on top
Outside restaurant sign with the Biiru logo on it

Solution

For Biiru’s identity, I’ll create a minimalist logo inspired by Japanese symbols, blending modern typography with subtle traditional elements. A muted color palette will evoke elegance, reflecting the restaurant’s fusion of tradition and innovation.